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Tuesday, August 9, 2011

North Face: Its Origin and Rise of Popularity

North Face started as a uncomplicated tool retail store in San Francisco, California in 1966 by owners Douglas Tompkins and Kenneth Klopp. It was said that the company's name was derived on the northern part of the mountain in the northern hemisphere which is commonly the most difficult part to climb. The brands logo consists of a slightly skewed quarter-circle with two lines running within it. The image of the logo then is interpreted from the half dome which happens to be a huge granite monolith in Yosemite National Park and was viewed from the west with the sheer north or northwest face of half dome to the left.


In the year 1980s that skiwear such as jackets, foot wears, and pants as well as camping equipments like sleeping bags and tents were added to the line of the firm products. And the firm is now then solely owned subsidiary of the Vf Corporation.

North Face Backpack For School

During late 1990s and early 2000s with the rise of wilderness chic, the firm became a well-known brand with its popularity became known among the youth and college students. Their backpacks then became one of the most in quiz, products in the markets because of its huge selection of uses from fashion, range down to its main purposes providing a hassle free situation for students who needs to bring a lot of books in going to school.

North Face: Its Origin and Rise of Popularity

As of today North Face is presently based in San Leandro, California near its corporate sibling the JanSports firm who was now identify as the worlds largest backpack maker that supplies small backpack in many of their retailer stores in most of the places in the united states together with their sister firm which is the north face. And as years pass by the firm is not just known with their backpacks but they are also known for its other outdoor product such as outer wears, fleece, footwear and equipments such as backpacks, sleeping bags, and tents. Their clothing line includes jackets, jogging pants and shoes and tool apparels like the backpacks cater all type of outdoor sports from mountain climbing where they offer high capability foot wears, gears and apparels for negotiating treacherous terrain and endurance athletes as in the case of habitancy who loves to run wherein they offer them an apparel that would help them go stronger and test their strengths beyond their limits down to skiing and snowboarding where they supply a type of board that would ensure the protection of the snowboarders.

At present the firm already has more than 43 retail stores in dissimilar areas of the United States as of November 2010 and other retail locations that can be found to the dissimilar parts of the world. Other than that the firm now also provides online services for those customers who are too far from their retail stores in this ways they supply their customers convenience and time saving. Until now the firm maintains its strong associations with the outdoor community straight through its sponsored athlete program.

North Face: Its Origin and Rise of Popularity

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